You only have one chance to make a first impression. People make judgements based on appearance, especially when deciding where to spend their money.
You probably do it too. When you’re in a new place, how do you decide which cafe to go into? Perhaps you google local cafes, and pick one with an appealing website, or you stand on the street and choose one with a nice storefront.
The visual appeal of a business, whether it is viewed online or in the flesh, is what attracts people on a gut level. It makes them choose you over others in an instant, which is why the visual first impressions are so important for businesses.
You may already have a website and logo, which is great asset to your business, but you need to ask yourself, is it sending the right message? Customers will make a snap judgement about you based on what they see first. If your brand is poorly designed or dated, they will likely dismiss you and be pulled in the direction of a business with better visual appeal.
Many businesses, especially those just starting up, are not able to invest in quality website or brand design. This gives smart business owners a huge advantage because a well branded business will stand out among businesses offering similar products. It will attract people scanning options because it immediately conveys quality and value.This is where a design professional can really help guide you, and actually save you money in the end. Your needs will be different at each stage of your business, and a professional will design a website, logo and branding that will grow with you.
It can be tempting to chose a cheap, DIY option for your logo or website, but these products over-promise, have hidden costs, and lots of frustrating limitations. This will end up wasting a lot of time and money, and do nothing to help your customers find you and grow your business.
A real life designer will take the time to get to you know you and your business goals. They can create a product that suits your business needs now, and has the capability to expand with you when you are ready to grow.
There are a lot of options out there, and many can lead you down a path that will not serve your business in the end. But a professional designer, particularly one focused on business growth, can provide you with the guidance you need, really boost your image, and save you money in the long run.
Need help making a great first impression with your business? Amped can help.
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