Get creative with your brand to support a cause that you care about. It will inspire your customers, and get them looking at you in a new light.
The idea is simple. Choose a charity or cause that is meaningful to you, and think about how your business could help create awareness for them. Do you have an existing product that you can tweak or re-package? Could you create something new inspired by the charity? It doesn't have to be complicated. A simple concept can be easy to execute and yield huge benefits.
Horse Box did this for the Movember Foundation by turning four beers in their collection into new moustachioed personalities called the Foaming Mo's. Movember is a charity that tackles some of the biggest health issues faced by men, like prostate cancer, testicular cancer, and mental health and suicide prevention. In November, men around the world grow moustaches to raise awareness about men's health issues.
Horsebox asked Amped to create a design for their Foaming Mo's campaign, which included four tap badges and a poster for the Foaming Mo beers. The result was a clever spin on the Horse Box brand in support of a brilliant cause.
The beauty of this approach? You raise awareness for your cause AND your business. Two birds! The charity benefits from your donations and the buzz you create, and your customers get to feel good about buying from you and what you stand for. Warm fuzzies all around.
Want to start your own good cause campaign? Give Amped a call. We can help.
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